Giving Back

Proactive and Productive Community Involvement


Cherry Lane Shopping Centre takes pride in the Penticton community.

Cherry Lane’s main charity of choice is the Penticton Hospital & The South Okanagan Similkameen Medical Foundation .

Proceeds raised from Cherry Lane’s “Photos With Santa” are donated directly towards supporting the Penticton Regional Hospital, through the South Okanagan Similkameen Medical Foundation.

Thank you to the community and everyone who purchases a Santa Photo package to make this current campaign possible!


Throughout the year, Cherry Lane Shopping Centre supports the community by contributing to a number of non-profit associations and community related events.

Each year we receive numerous requests for sponsorship, raffles, auction items, advertising or display space.

Due to the ever rising number of requests, Cherry Lane Shopping Centre is implementing a standardized process that asks for detailed information to help us make the best possible decision regarding your request.

We ask that you submit a letter on corporate letterhead describing your organization, if you are a non-profit organization, along with what sort of donation you are looking for. Each properly completed request is evaluated against Cherry Lane Shopping Centre’s total funds available, our criteria and the overall compatibility to our objectives. We ask that you submit your letter of request at least 90 days before your event or required deadline.

Preference is given to organizations that:

  • Are a registered non-profit society/organization who demonstrate community support and involvement
  • Directly serve the communities of Penticton and the surrounding South Okanagan area
  • Have measureable impacts and achievements
  • Are a community based long-standing event

The following are not eligible for support:

  • Advertising opportunities in brochures
  • Programs and magazines
  • Fraternal organizations
  • Third parties, or commercial solicitors who are raising funds for a charity
  • Telephone/Email requests
  • Personal Fundraising
  • For the purpose of any religious or political promoting
  • Any organization, events, projects outside or originating outside of British Columbia
  • Travel for individuals or groups

Cherry Lane is a Proud Supporter of Many Athletic Programs, Clubs & Groups